Let’s break down my average day and then justify my online social activity: Wake up at 6 a.m.: Breathe, eat, stretch, clean up, quickly gaze [...]

It’s no secret that we here at AREA203 are fans of the insanely popular Hunger Games series. We decided to celebrate the release of the highly [...]

You probably love the Internet. (I mean, you’re reading this blog, right?). It’s become an increasingly integrated facet of our everyday lives. But when do [...]

Productivity Is A Funny Thing It’s 2012, and we have more apps and software for slicing through the clutter of a modern workday than ever before. [...]

In anticipation of the most eagerly awaited film of the year, The Hunger Games, a slew of promotional digital campaigns were launched, including a Capitol portal [...]

  For some time now, a variety of industries have generated leads in many shapes and forms as a method of developing new business and [...]

The folks at MDG Advertising released this great infographic comparing how businesses employ social media advertising and search-based advertising. Take a look: What do you [...]

As a young professional, I find myself increasingly attracted to LinkedIn. I log in to check who has recently recommended me like I used to [...]

As I discussed in my first post on anthropomorphic marketing, humans are predisposed to like things that look and act like us. We feel more [...]

For many reasons, St. Patrick’s Day is my favorite holiday of the year. Originally, a global celebration recognizing patron saints of Ireland and the arrival [...]

It doesn’t matter where you are. People can be awkward. Even at SXSW. This week’s hashtag contest theme—#SxSwPickupLines—is devoted to all those struggling to find [...]

Since its launch in 1987, SXSW has transformed into much more than a music festival. With only 700 attendees at the inaugural event, attendance grew [...]

Welcome to “Author Elements,” the monthly video series where we catch AREA2oh3 blog contributors in their natural habitats—outside the office!This week, Jordan Lucas, Email Marketing [...]

It’s no surprise that aside from celebrating and encouraging equality, the recently observed International Women’s Day was marked in the advertising world as a day [...]

Fans of AMC’s hit show, “The Walking Dead,” can now elect to have a “two-screen interactive experience” with Story Sync. This new feature is an [...]

Marketing is a tricky thing. Knowing your audience, creating a brand voice, developing and implementing a strategy, analyzing the results, and determining a return on [...]

In honor of yesterday’s International Women’s Day, we salute five (in no particular order) of the amazing women in the social media sphere: Ann Handley [...]

      Gamification is the use of game thinking and game mechanics to engage audiences and solve problems. In 2008, biochemists at the University [...]

Millions of people enjoy using Instagram for taking cool, filtered pictures, or playing Angry Birds, or using Urbanspoon to find a place to eat. The [...]

The next time you find yourself complaining about how slow your Internet connection is, or the fact that your city doesn’t have blanket wi-fi coverage, [...]

I confess: I’m a little obsessive. About a lot of things, but especially when it comes to writing and hats. And going barefoot. But I’m [...]

As a social media junkie, I have at least tried most social media platforms, but the initial appeal and usefulness of Pinterest eluded me. Sure, [...]

What We Do Online Matters Our Facebook and Twitter accounts are no longer anonymous platforms to voice whatever opinion we have without consequence. Social media [...]