This week at BrandChannel.com, I read that Chevy has abandoned its “Chevy runs deep” tagline in favor of a new one: “Find new roads.” As [...]

One of the most frustrating things to a marketer is a client that wants to to carve out a niche but is afraid to ignore [...]

Positioning: The Battle for Your Mind By Al Ries & Jack Trout I’ve read and re-read Positioning a few times in my career and always [...]

Little Bets: How Breakthrough Ideas Emerge From Small Discoveries By Peter Sims Like most of the things I buy on Amazon, this book was recommended [...]

There’s no better way to start off 2013 than to find out we finished 2012 with an endorsement from Forbes.com. AREA203 Digital is delighted to [...]

I recently gave a solo presentation on “4 M’s of Effective Affiliate Marketing Management” at Affiliate Summit West 2013. The presentation covers the principles and [...]

According to a CMO study by Forrester, 89% of social data has influenced their decisions. Having a strategic approach to social media intelligence increases marketers’ [...]

My Resolve. Every New Year, I go through the same rigmarole of coming up with personal resolutions. Ones that will get me out of bad [...]

  For this year’s holiday giving campaign, AREA203 Digital offered to donate one dollar each time its custom hashtag – #2HoHo3 – was used on [...]

Social Media has revolutionized the way “business as usual” is done. It has increasingly replaced the mode of traditional one-way, brand-to-consumer communication with a new [...]