The Official Blog of AREA203 Digital

Successful companies like Honda, Facebook and Apple weren’t the first in their respective industries. Through careful strategy and a consumer-first philosophy, these auto, media and [...]

Established companies frequently use down cycles as a chance to focus attention inward and analyze themselves.  They still need to acquire new business even in [...]

The measurement of how long a visitor stays on a website is called “time on-site” and is considered a valid measurement of the health of [...]

Whether you’re a searching for a new SEO hire or just want to pick your brain and test your knowledge of basic SEO, take a [...]

When performed correctly, targeted email marketing can be an incredibly powerful tool for any organization seeking to enhance customer engagement. In 2010, the world sent [...]

According to sources close to this blog, the Web is booming with cash. No, really? So much so that according to a recent Forbes article, [...]

When it comes to digital media, crafting targeted messaging and visually stunning masterpieces are two invaluable pieces of the puzzle. Another piece that brings copywriting [...]

Google has made Social Search available in 19 languages and will be offering it in more languages very soon.  Now, non-English speakers can benefit from [...]

With the recent announcement that Osama Bin Laden had been killed by a U.S. strike force in Pakistan, the number of Google searches for the [...]

Google is a constantly shifting sandbar of change. For search marketers, keeping a firm grip on the new rules of the game is a daily [...]

Salesforce.com has snapped up social media monitoring company Radian6 for a tidy sum of $326 million.

If you’re one of the 200 million-plus Twitter users, you probably use it every day to build relationships, get the word out about your interests, [...]

Selling SEO in a world where instant ROI is king isn’t easy. Here are few ways successful service providers approach this common struggle.

Long ago, before spanking was considered an unforgivable abuse punishable by state intervention, I remember having to get the weapon of my own demise: a [...]

Have you ever wondered about those day traders that make a good living betting on the trends, changes, and patterns of the day? You have? Well what a coincidence because so have I (this mind telepathy thing is astounding!). If you’ve been wondering how the guys sitting at home in their pajamas do it, here’s just one example of how you can benefit from the ebb and flow of business cycles.

If you’ve been following along with the past three blogs in this series, you’d know this is us tooting our own horn…for the fourth time, no less. But hey, we’re talking about stuff that really matters right? Hmm, well at least what matters to us, which should matter to anyone interested in stellar, off-the-chart marketing and advertising!

Today’s horn-blowing experience includes the team who makes paid search seem like a breeze, the all-knowing lab coats behind the numbers, the search pros who use hats, the experts who get complete strangers to give you a referral, and the team that bends the eyeballs of visitors to your site.

  I’m going to be brutally honest. Even though smart phones and tablet computers have been around for quite a while, I’m still using a [...]

Welcome back to part two in a series of blogs summarizing a little of what we do around here at AREA203 Digital. So grab the [...]

The holiday season is once again doing what it does best: showing up and giving advertisers a great excuse to ramp up budgets and get [...]

With seemingly limitless capital and an employee roster that would rival any web technology company, search giant Google has engaged in a literal blitzkrieg of [...]

Keeping up with Google’s constantly changing beast can be exasperating. It really hits home when your bread and water depends on successfully optimizing content to [...]

Google has always maintained that it is their intent to deliver the best possible search results to every query, every time.  While this by no [...]

Newly launched search engine blekko offers less-spammy search results, but do you want to login? A new search engine named blekko has just been launched, [...]

If you happen to look up (for a brief millisecond) from texting or playing Throw a Panda, you might catch a glimpse of Conan, or [...]

You’ve probably done it hundreds of times. When your friends or family post new pictures or update their status on Facebook, you’ve got the option [...]

If you had a dime for every time you ever heard that expression, you’d probably be relaxing under a palm tree on your own private [...]

Poignant, polished, eclectic and eccentric. These are a few words that don’t begin to describe the award-winning journalist, New York Times best-selling author, and provocative [...]

“The answer is ‘Yes’ and ‘No.’” Why do I always use this qualifier when addressing anything related to SEO? As an SEO professional, I find [...]

I’m willing to bet that what I am about to say will move me to the “seriously deprived” category of life.  But, be that as [...]

I believe that everyone, at some time in their lives, has asked this hypothetical question of themselves, a friend or a family member, but it [...]

I know, for a fact, that if you try to send a package by UPS to a post office box, the nice clerk at Staples [...]