Brian Kelley

Brian Kelley

Strategist

How do you persuade tourists and conventioneers to consider New Orleans after the disastrous Hurricane Katrina? Ask Brian. He was behind the award winning, “Forever New Orleans” communications plan. And he’s from Michigan! Brian’s strategic insight has contributed to many similar accomplishments for brands like Clorox, Nestle, Timex, Nokia, Chevrolet and more. Needless to say, his track record has lots of big numbers in it.

Brian graduated from Central Michigan University and is still a Detroiter, despite living in the sunny South. He loves to travel and try new foods.

 

Brian Kelley's Posts

Q&A203: Should You Use Apple’s Passbook App?

Q&A203: Should You Use Apple’s Passbook App?

Points of View
October 17, 2012Posts by Brian Kelleyby Read More

Introducing the newest blog series from AREA203 Digital: Q&A203. Each Q&A203 post explores industry insights from AREA203 minds. Q: Should you be taking advantage of [...]

 
Choose a side: Are you a Miracle Whip?

Choose a side: Are you a Miracle Whip?

Points of View
May 5, 2011Posts by Brian Kelleyby Read More

The new Miracle Whip campaign asks consumers whether or not they’re into the ‘loud’ and ‘tangy’ sandwich spread. Is this bold step too transparent or [...]

 
Stop the Blade Arms Race

Stop the Blade Arms Race

Educate and Inspire
May 21, 2010Posts by Brian Kelleyby Read More

Earlier this week, I was reminded of the arms race that’s been going on for decades. And I’m not talking about nuclear weapons, but rather [...]

 
EA Sports takes consumer interaction too far with “Curse an NFL player” promotion

EA Sports takes consumer interaction too far with “Curse an NFL player” promotion

Life and Culture
March 26, 2010Posts by Brian Kelleyby Read More

Finally, for the first time NFL fans have the opportunity to impact how the 2010 season will unfold. How exactly has this opportunity come about? [...]