For this year’s holiday giving campaign, AREA203 Digital offered to donate one dollar each time its custom hashtag – #2HoHo3 – was used on [...]

A group of East Tennessee State University advertising students recently visited AREA203 on a tour of local agencies. They heard anecdotes, advice, and spiels from [...]

Geofencing is the designation of rules for a specific geographic area for use on a mobile device. Currently, the main vehicle for geofencing is through [...]

For part two of the “Mobile Matters” blog series, we’re diving a little deeper into mobile search. As discussed in part one, 95 percent of [...]

Twenty-nine percent of consumers say their cell phone is the first and last thing they look at during the day, and most people keep it [...]

Have a Plan The key to any great marketing initiative is strategy. You should develop a goal and build a plan to achieve positive results. [...]

“Hot Cheetos and Takis, that’s my favorite snack, bought ‘em with my own money, I don’t give ‘em back,” rhymes Frizzy Free, a pint-sized rapper [...]

Social media was born as a means to connect people with other people. Since then, marketers have discovered how to use it as a unique [...]

The 2012 Olympics are being called the first “social Olympics” and the first “real-time games.”  On opening day, Twitter saw more tweets than during the [...]

Is Social Media Making Traditional News Outlets Obsolete? As both a former student of journalism and a social media professional, I’m torn on this issue. [...]

What do Paypal, Mars, Iron Man and high-performance electric sports cars have in common? Elon Musk. Musk is the charming, young entrepreneurial genius and all-around [...]

Since its launch in 1987, SXSW has transformed into much more than a music festival. With only 700 attendees at the inaugural event, attendance grew [...]

Fans of AMC’s hit show, “The Walking Dead,” can now elect to have a “two-screen interactive experience” with Story Sync. This new feature is an [...]

      Gamification is the use of game thinking and game mechanics to engage audiences and solve problems. In 2008, biochemists at the University [...]

The next time you find yourself complaining about how slow your Internet connection is, or the fact that your city doesn’t have blanket wi-fi coverage, [...]

Timeline Imagine a digital space that displays your life from birth to the present, in a beautifully designed, easily navigable format that seems to float [...]