Matt Honkonen

Matt Honkonen

Senior Social Media Strategist

According to some, Matt is OCD, musically talented, and funny. We agree with “funny” and add determined and proactive to the mix. Coming to us from a background in social PR and marketing, Matt worked with brands and companies like McDonald’s, the National Highway Traffic Safety Association (NHTSA), TeamHealth, Bristol Motor Speedway, Weigel’s Convenience Stores, Food City Grocery Stores, Modern Supply and more. A local guy, Matt was born in Nashville, went to college in Knoxville, and lives in Chattanooga.

Matt is not a fan of pears – they remind him of Gerber baby food. However, he likes Skittles (or at least likes their marketing – taste the rainbow!). Matt loves to be outdoors, to travel, and to eat – all of which would make for a really good dream vacation to the Swiss Alps.

 

Matt Honkonen's Posts

My Favorite Social Network: Foursquare
May 16, 2012Posts by Matt Honkonenby Read More

This is the third installment in this week’s “My Favorite Social Network” series. A social network is only as important as it is to you. If [...]

 
Map of My Mind or Waste of My Time?
March 26, 2012Posts by Matt Honkonenby Read More

Productivity Is A Funny Thing It’s 2012, and we have more apps and software for slicing through the clutter of a modern workday than ever before. [...]

 
Social Gaming [INFOGRAPHIC]
February 29, 2012Posts by Matt Honkonenby Read More

With the combined dominance of social media, the tablet and the smartphone, it’s no surprise that the social gaming industry has taken off. What is a bit surprising, [...]

 
Tales from the Twittertome: A Smattering of Solo-word Soliloquies
February 15, 2012Posts by Matt Honkonenby Read More

In honor of Social Media Week, the following #1wordpoems were collaboratively written by members of the AREA203 Team and contributing tweeps (see below for full [...]

 
Holiday Gifts From “MANta Claus”
December 15, 2011Posts by Matt Honkonenby Read More

Old Spice has done something magical. Something so amazingly generous that Santa Claus himself is taking notes. I am speaking, of course, of Isaiah Mustafa’s [...]

 
Famous Cartoon Mo’s
November 17, 2011Posts by Matt Honkonenby Read More

With Movember in full swing, we thought we would tickle your whiskers with some memorable cartoon characters (and a few Muppets) who sport the Mo [...]

 
A Conversation with an iPhone: Are You Siri-ous?
October 21, 2011Posts by Matt Honkonenby Read More

Pay no mind to the grumbling masses demanding the iPhone 5; the iPhone 4S is here my friends. Like many of you, I was skeptical [...]

 
The Power of One Tweet [INFOGRAPHIC]
September 22, 2011Posts by Matt Honkonenby Read More

This is an infographic we made to highlight the incredible power of Twitter used during the Connections 2011 conference in Indianapolis, IN.   → Matt Honkonen, [...]

 
The Checkin Isn’t Going Anywhere
September 7, 2011Posts by Matt Honkonenby Read More

I read a blog post on Mashable yesterday that left me puzzled. It stated that out of 2,277 adults who reported using social networks, only [...]

 
How to Prove Social Media Makes Money [PRESENTATION]
August 4, 2011Posts by Matt Honkonenby Read More

This is a deck that my team and I created based on a presentation entitled “Social Media, ROI & Business Integration” by social media & [...]

 
The Wild New Frontier of Google+
July 19, 2011Posts by Matt Honkonenby Read More

Google’s new wunderkind is big, it’s popular, and it’s been dominating conversation on blogs and podcasts around the globe. Of course, I’m speaking of The [...]

 
LinkedIn Maps Lets You Visualize Your Network
June 21, 2011Posts by Matt Honkonenby Read More

I’m completely obsessed with visual data. If you hand me an excel spreadsheet, my brain starts drawing circles and squares. I love the idea that [...]

 
A Mobile Lunch: Interview with Matthew Newberry
June 2, 2011Posts by Matt Honkonenby Read More

I’ve only been back in Chattanooga for a month now, and I’ve been playing catch up with childhood friends as fast as I can. It’s [...]

 
Be Like Me, Be Anonymously Transparent [INFOGRAPHIC]
May 23, 2011Posts by Matt Honkonenby Read More

Thoughts on a recent Mashable.com post by Jolie O’Dell entitled Anonymous or Transparent: Which Side Are You On? [INFOGRAPHIC]. I encourage you to read this [...]

 
Social Media: Etiquette for Job Seekers
May 5, 2011Posts by Matt Honkonenby Read More

Like many of us, I have friends who are currently job hunting. Super-intelligent people with a lot to bring to the table and yet, upon [...]