Before I got my start in advertising, I worked as an outside sales rep for multiple surfing companies, selling accessories to surf shops up and [...]

I was recently going through one of my groups on LinkedIn, and a question posed was, “What books should be in the personal library of [...]

Okay, I admit I’m getting a bit lazy with these reviews. Scientific Advertising and now A Technique for Producing Ideas are both light reads—the latter [...]

Writing these weekly reviews has had a huge impact on my available time, and by time, I mean that part of the day where I’m [...]

This book gave me some amazing insight into why I do the things I do. See, I’m a creature of habit, from my clothes to [...]

One thing I need to work on is not judging a book by its cover. Insanely Simple really grabbed me – much like all Apple [...]

101 Contrarian Ideas About Advertising by Bob Hoffman Since starting this project, I have been polling my friends and colleagues for books they have read [...]

Let me start by saying that this is the very first book I’ve read on management, and it may be my last. I didn’t start [...]

The Life of P.T. Barnum By P.T. Barnum When I was little, my parents took my older brother and me to the circus—but not just [...]

I feel bad listing this as one of my reviewed books, as it took less than an hour to read cover-to-cover. So, the next day [...]

Positioning: The Battle for Your Mind By Al Ries & Jack Trout I’ve read and re-read Positioning a few times in my career and always [...]

Little Bets: How Breakthrough Ideas Emerge From Small Discoveries By Peter Sims Like most of the things I buy on Amazon, this book was recommended [...]

My Resolve. Every New Year, I go through the same rigmarole of coming up with personal resolutions. Ones that will get me out of bad [...]