Baseball, said former commissioner Bart Giamatti, breaks your heart. It is designed to break your heart. In the fall, fans of 29 teams are left [...]

This week at BrandChannel.com, I read that Chevy has abandoned its “Chevy runs deep” tagline in favor of a new one: “Find new roads.” As [...]

One of the most frustrating things to a marketer is a client that wants to to carve out a niche but is afraid to ignore [...]

As the candidates for the 2012 Republican nomination enter the heart of primary elections to determine which of them will face President Obama in 2012, [...]

Attending Exact Target’s Connections 2011 conference was an easy decision. ET put on a variety of interesting seminars full of information that I can use [...]

In some ways, I’m the least likely person in this office to write a blog on Steve Jobs’s departure from Apple. I don’t own an [...]

Right or wrong, I’d bet that most consumers treat duct tape as a commodity. I’m sure there are some brands whose tape is stronger or [...]

Memorial Day is a time when we honor those Americans who have given their lives in the course of military service. Sacrifices that these brave [...]

The CDC—yes, the Center for Disease Control—has just published an online article on how to survive a zombie attack. Word of this article drove so [...]

An article posted on May 12 to Adage.com claims that the U.S. military is abusing social media by using it as part of a propaganda/psychological [...]

Noted satirist, cynic, and social critic H.L. Mencken once said, “Nobody ever went broke underestimating the intelligence of the American public.” Nowhere is Mencken’s aphorism [...]

If an ad falls on deaf ears, does it make a sound? Advertising blogs are universal in praise of Wieden+Kennedy’s Chrysler Super Bowl commercial starring [...]

It’s no surprise to see certain brands have a little fun with their corporate images around Halloween. Google, of course, will alter its logo for [...]

One of social media’s key tenets is the need for transparency. Those who represent a company are smart to admit as much up front, rather [...]

Vampires have been the inspiration behind some of the more surprising pop-culture hits of the last decade:  on TV (“Buffy the Vampire Slayer,” “True Blood,” [...]

If I have my way, a new piece of business jargon will soon enter the lexicon alongside “low-hanging fruit,” “leverage” as a verb, and all [...]

Those who have seen the advertisements for Sylvester Stallone’s new movie, The Expendables, have probably had one of two reactions.  Some are likely to view [...]

If you’re not familiar with Vigorsol gum, you’re not alone.  It’s an Italian product, and the company website is difficult to find because the brand’s [...]

While making the rounds of advertising blogs, I came across these three gems from  Panda Cheese.  I’m not being sarcastic, for a change; I really [...]

Those of you who don’t live in California may not be aware that the state is currently in the middle of a huge budget crisis.  [...]

Did I hallucinate this weekend, or did Hanes actually air a commercial for its “Lay Flat” collar shirts that celebrates the name’s grammatical error? No, [...]

In August 2008, Neuromarketing.com blogger, Roger Dooley, wrote a great article on the dangers of giving consumers too many choices. He used Oreo cookies as [...]

In its next round of advertising, Chevy will try out a new tagline:  “Excellence for all.” This newest line replaces “An American Revolution,” a line [...]

There is a new symbol for fast food gluttony and excess, and it is Kentucky Fried Chicken’s new Double Down sandwich.  Calling the Double Down [...]

The premise of last week’s episode of “South Park” is that all of the kids except for Stan love Facebook. Stan resists using the service, [...]

Mike Judge’s film Idiocracy centers on two very average 20th century Americans (Luke Wilson and Maya Rudolph) who take part in an Army cryogenics experiment.  [...]

One of the more recent films to attain cult status among its fans was 1997’s “The Big Lebowski.”  Each year thousands of fans attend Lebowskifests [...]

Sometimes I think about a grocery store in my old hometown of Ventura, California.  The store was named Noren’s, and it was one of the [...]

If you haven’t seen it yet, take a gander at this commercial for Friskies cat food: Wow!  If that’s what eating Friskies does to you, [...]

Product recalls have been big news in 2010. Toyota is even under investigation for allegedly trying to avoid recalling some cars in order to save [...]

Perhaps you’ve seen some of the controversy surrounding the Minnesota billboard that features a picture of President George W. Bush along with the caption “Miss [...]

It’s all too easy when blogging to focus attention on things we don’t like instead of things we do. There’s more chaff than wheat, and [...]

Many people who follow politics know that states have moved their presidential primary elections up in the calendar year in an attempt to have greater influence in choosing a party’s candidate. The same is true [...]