Gene de Libero, Chief Strategy Officer at AREA203, regularly collects must-know resources from around the web for marketers. Three Tips to Help You Succeed in [...]

What is the value of social media for brands? How should companies be using it? AREA203 Digital social media strategist Ryan Russell tackles how brands [...]

Google algorithm updates target and attack websites that appear to make their living off black hat SEO techniques, irrelevant content, and shady link practices. As [...]

In late March, the SEOmoz blog published an interesting blog post that I hadn’t seen discussed anywhere else in the search industry. Maybe I just [...]

When our team began working with the Chattanooga Area Food Bank, I must admit that I was ignorant about the issue of hunger in the [...]

Microsoft launched Bing in 2009 to insert a legitimate competitor into the search industry that Google had begun to dominate. Yahoo!, Ask.com, and others were [...]

Many of us have thought about it at least once. We plunk down $12 for a gourmet burger, and we feel a little guilt knowing [...]

Rina is our User Experience Specialist. She’s been running a series of blog posts about LinkedIn on her own site, and since it’s an under-explored [...]

When was the last time you traveled outside of your Wi-Fi zone to purchase music? I don’t mean going to a local coffee shop and [...]

Compliance: When an individual or group conforms with or obeys a set of rules or regulations determined by the law or any governing body. In [...]

In the game telephone, one person whispers a sentence to someone on their left. That person whispers the sentence to the next person in line, [...]

In the days since his passing, Roger Ebert has been mostly remembered for his bar-setting work as a film critic, but as David Carr of [...]

Before I got my start in advertising, I worked as an outside sales rep for multiple surfing companies, selling accessories to surf shops up and [...]

I was recently going through one of my groups on LinkedIn, and a question posed was, “What books should be in the personal library of [...]

Keep It Simple Stupid – or KISS – should be familiar to all of us by now. But today, we struggle with keeping even the [...]

Okay, I admit I’m getting a bit lazy with these reviews. Scientific Advertising and now A Technique for Producing Ideas are both light reads—the latter [...]

Writing these weekly reviews has had a huge impact on my available time, and by time, I mean that part of the day where I’m [...]

This book gave me some amazing insight into why I do the things I do. See, I’m a creature of habit, from my clothes to [...]

One thing I need to work on is not judging a book by its cover. Insanely Simple really grabbed me – much like all Apple [...]

101 Contrarian Ideas About Advertising by Bob Hoffman Since starting this project, I have been polling my friends and colleagues for books they have read [...]

Being a developer, I like the openness of Android. For an app to get on the iPhone store, it goes through rigorous testing. Because of [...]

Let me start by saying that this is the very first book I’ve read on management, and it may be my last. I didn’t start [...]

Designers are obsessive by nature. We could try to fight it, but instead we’re working on embracing our fixations – because they’re what make us [...]

Ever wondered why your day is so much better after you spend a few minutes watching that squee live video of a baby snow leopard? [...]

Yes, that’s right: your business needs Google+. The oft-mocked social media platform has gone from the “rich kid who started his own party and nobody [...]

The Life of P.T. Barnum By P.T. Barnum When I was little, my parents took my older brother and me to the circus—but not just [...]

I feel bad listing this as one of my reviewed books, as it took less than an hour to read cover-to-cover. So, the next day [...]

In the early days of SEO, content practices were centered on keyword stuffing and link buying. Today, Google’s algorithm is set to penalize or ban [...]

Positioning: The Battle for Your Mind By Al Ries & Jack Trout I’ve read and re-read Positioning a few times in my career and always [...]

Little Bets: How Breakthrough Ideas Emerge From Small Discoveries By Peter Sims Like most of the things I buy on Amazon, this book was recommended [...]

My Resolve. Every New Year, I go through the same rigmarole of coming up with personal resolutions. Ones that will get me out of bad [...]

It’s about who they are, what they believe, and what they want—and a bunch of other stuff, too, but we’ll leave the deeper dive to [...]

A group of East Tennessee State University advertising students recently visited AREA203 on a tour of local agencies. They heard anecdotes, advice, and spiels from [...]

According to April Fulton of NPR.org, the outdoor form of advertising, known as billboards, has been around since the 1950s when the Interstate Highway System [...]

For part two of the “Mobile Matters” blog series, we’re diving a little deeper into mobile search. As discussed in part one, 95 percent of [...]

In all cases of advertising the product and offering must be beneficial, relevant, and perceived as a good value by the consumer to drive purchases. [...]

Search engine optimization (SEO) has evolved drastically since the birth of its existence. Currently, SEO is still in the infant stage of being a universally [...]

AREA203 Digital recently teamed up with director Jason Winn of Jayan Films on a video project educating voters about the importance of voting in this [...]

This is a guest post and the views of the author do not necessarily reflect the views and opinions of this site. Brian Nixon is [...]

Only a short time ago Facebook was cutting-edge and innovative. As late as September 2006, Facebook was exclusive to selected high schools, colleges, and a [...]