Industry News

AREA203′s Tavis Salazar Named One of Chattanooga’s “20 Under 40″
June 5, 2013Posts by Brooke Fontanaby Read More

AREA203 Digital’s very own Chief Creative Officer Tavis Salazar has been named one of the 20 most influential individuals under the age of 40 in [...]

 
How to Fight Off Google’s Second Penguin
May 29, 2013Posts by Brady Callahanby Read More

Google algorithm updates target and attack websites that appear to make their living off black hat SEO techniques, irrelevant content, and shady link practices. As [...]

 
AGENCY UPDATE: Advertising Age Ranks AREA203 Digital Among Largest U.S. Agencies
May 24, 2013Posts by Casey Knoxby Read More

AREA203 Digital, a full-service digital agency, is recognized from all disciplines in the 2013 Advertising Age Agency Report, released April 30, 2013 by the trade [...]

 
Gene’s Links: Big Data and Cloud Bursts, Visual Content Optimization, and a Lame Blame Game
May 21, 2013Posts by Gene De Liberoby Read More

Gene de Libero, Chief Strategy Officer at AREA203, regularly collects must-know resources from around the web for marketers. How cloud, big data and mobile will [...]

 
Bing vs Google: A Search Contest
May 3, 2013Posts by Brady Callahanby Read More

Microsoft launched Bing in 2009 to insert a legitimate competitor into the search industry that Google had begun to dominate. Yahoo!, Ask.com, and others were [...]

 
The Power of a $1 Donation
April 29, 2013Posts by Heather Hustonby Read More

Many of us have thought about it at least once. We plunk down $12 for a gourmet burger, and we feel a little guilt knowing [...]

 
Gene’s Links: Big Data, Digital Selves, & Dinner Parties
April 25, 2013Posts by Gene De Liberoby Read More

Each week Gene de Libero, Chief Strategy Officer at AREA203, collects must-know resources together from around the web for marketers. Big Data, Trying to Build Better [...]

 
Gene’s Links: Behavio, Luke Wrobleski, & Content Marketing
April 18, 2013Posts by Gene De Liberoby Read More

Gene de Libero, Chief Strategy Officer at AREA203, collects the best of the web for marketers. Social prediction startup Behavio joins Google Startup Behavio announced [...]

 
Roger Ebert: The Brand—And What We Can Learn from Him
April 11, 2013Posts by Bill Colrusby Read More

In the days since his passing, Roger Ebert has been mostly remembered for his bar-setting work as a film critic, but as David Carr of [...]

 
Gene’s Links: Facebook Home, Giveaways, & Skype
April 10, 2013Posts by Gene De Liberoby Read More

Gene de Libero, Chief Strategy Officer at AREA203, collects the best of the web for marketers. Clayton Christensen Talks Venture Capital, Crowd Funding, And How [...]

 
Gene’s Links: Chrome, Hispanic Markets, & Mobile
April 2, 2013Posts by Gene De Liberoby Read More

Gene de Libero, Chief Strategy Officer at AREA203, collects the best of the web for marketers. 10 Phrases That Can Solve Any Work Problem – [...]

 
Two-Step Authentication is Back
March 26, 2013by Read More

And this time, it’s for real! Old Authentication Processes Remember movies from the 90s that showed people using fancy key fobs with constantly changing access [...]

 
Gene’s Links: CSS3, Conversations, & SEOmoz
March 20, 2013Posts by Gene De Liberoby Read More

Gene de Libero, Chief Strategy Officer at AREA203, collects the best of the web for marketers. CSS3 Introduction – New Features, What it Can Do, [...]

 
New Blog Series: Gene’s Links
March 13, 2013Posts by Gene De Liberoby Read More

Gene de Libero, our Chief Strategy Officer, seems to have a gypsy’s luck when it comes to finding good links. Every Monday, he posts a [...]

 
Our 2012 Work is in Print!
February 22, 2013Posts by Bill Colrusby Read More

“But I thought you were a digital agency?” We are! Print Magazine holds regional design annual awards contests to recognize good design by section of the United [...]

 
Chattanooga Advertisers to Gather for ADDY® Award Show
February 18, 2013Posts by Casey Knoxby Read More

The ADDY Awards—the three-tiered national advertising competition—kicks off for Chattanooga advertisers this weekend. The ADDY Awards, sponsored by the American Advertising Federation (AAF) Chattanooga, recognize [...]

 
Creating Your Market Niche by Exclusion
January 28, 2013Posts by Will Smithby Read More

One of the most frustrating things to a marketer is a client that wants to to carve out a niche but is afraid to ignore [...]

 
AREA203 Digital Selected In Forbes: Top 100 Global Ad Agencies That Know Social Media and Google
January 21, 2013Posts by Casey Knoxby Read More

There’s no better way to start off 2013 than to find out we finished 2012 with an endorsement from Forbes.com. AREA203 Digital is delighted to [...]

 
AREA203 Digital Provides More Than 11,000 Meals to the Chattanooga Area Food Bank
January 11, 2013Posts by Louise Elliottby Read More

  For this year’s holiday giving campaign, AREA203 Digital offered to donate one dollar each time its custom hashtag – #2HoHo3 – was used on [...]

 
The Social CEO: Why Leaders’ Thoughts Matter
January 8, 2013Posts by Ryan Russellby Read More

Social Media has revolutionized the way “business as usual” is done. It has increasingly replaced the mode of traditional one-way, brand-to-consumer communication with a new [...]

 
Upcoming Webinar: The Emerging Role of the Marketing Technologist
December 4, 2012Posts by Casey Knoxby Read More

According to an article published in AdAge in October 2012, “It’s pretty clear that in the future every company will be a tech company as [...]

 
AREA203 Sponsors Entrepreneurial Pitch Event
November 20, 2012Posts by Heather Osteenby Read More

AREA203 was a sponsor of the most recent “Will this Float?” business pitch event, held Thursday night on the fourth floor of the Chattanooga Public [...]

 
IN THE NEWS: Chatter about AREA203 Digital in Chatter Magazine
November 2, 2012Posts by Ryan Russellby Read More

We are very proud to be a part of such a vibrant city and community full of creative energy and collaboration. One of our team [...]

 
Mobile Matters: Geofencing
October 26, 2012Posts by Louise Elliottby Read More

Geofencing is the designation of rules for a specific geographic area for use on a mobile device. Currently, the main vehicle for geofencing is through [...]

 
A Few SMX East 2012 Highlights
October 22, 2012Posts by Brady Callahanby Read More

Search Marketing Expo East is a three-day conference for search marketing professionals interested in a variety of relevant topics, including search engine optimization (SEO), paid [...]

 
AREA203 Digital Makes $100,000 Donation to STEM High School
October 16, 2012Posts by Bill Colrusby Read More

One of AREA203 Digital’s core values is giving, and we are dedicated to helping our local community. AREA203 recently partnered with Hamilton County Schools as [...]

 
Mobile Matters: The Mobile Marketing Strategies Summit
October 11, 2012Posts by Louise Elliottby Read More

Twenty-nine percent of consumers say their cell phone is the first and last thing they look at during the day, and most people keep it [...]

 
Husker Award Winners: September 2012
October 2, 2012Posts by Heather Hustonby Read More

Good ideas and good work come from good employees. At AREA203, we like to showcase our talent to both clients and our internal staff in [...]

 
A Take on Facebook’s New Ad-targeting Tool
September 24, 2012Posts by Heather Hustonby Read More

Building and maintaining a Facebook community can be difficult for some companies. Strategic marketers run page-’Like’ campaigns targeted towards users who will most likely engage [...]

 
Can “Six Degrees of Kevin Bacon” Change Search?
September 19, 2012Posts by Heather Hustonby Read More

What do January Jones, Tom Cruise, Julianne Moore, and John Lithgow all have in common? Kevin Bacon, of course. The hardworking actor known for many [...]

 
AREA203 Digital Wins Three Print Magazine Awards
August 29, 2012by Read More

AREA203 Digital was recently awarded three regional awards by Print magazine. The Regional Design Annual is the most comprehensive survey of graphic design in the United [...]

 
What Can We Expect from (the Rest of) 2012? [INFOGRAPHIC]
August 20, 2012by Read More

I recently attended the “Costa Rica TMT 2012″ conference with my colleague Christopher Smith. The conference was organized by Deloitte, a well-known consulting firm that [...]

 
Future Insights Live 2012 Las Vegas: Part II
August 7, 2012Posts by Donny Stiefelby Read More

Conferences are a great way to enhance networking and knowledge and to promote products and services. This year, Rina Hatcher, User Experience Specialist, and Donny Stiefel, User Experience [...]

 
Future Insights Live 2012 Las Vegas: Part I
August 7, 2012Posts by Rina Hatcherby Read More

Conferences are a great way to enhance networking and knowledge and to promote products and services. This year, Rina Hatcher, User Experience Specialist, and Donny Stiefel, User Experience [...]

 
There’s No Such Thing As a Bad Hashtag
August 3, 2012by Read More

  The 2012 Summer Games are being hailed as history’s first “Social Olympics.” In an attempt to adapt to this new market, NBC live tweeted the [...]

 
Facebook to Highlight Photos
August 1, 2012by Read More

Facebook has announced a planned update to the photo section of users’ profiles. In a press release posted on the Facebook Newsroom, product manager Emily [...]

 
The Best Olympics 2012 Social Media Resources
July 31, 2012Posts by Louise Elliottby Read More

The 2012 Olympics are being called the first “social Olympics” and the first “real-time games.”  On opening day, Twitter saw more tweets than during the [...]

 
U.S. Hispanics in the Digital Age [INFOGRAPHIC]
June 6, 2012by Read More

According to the 2010 U.S. Census, the Hispanic population in the United States rose to more than 50.5 million Hispanics, making up 16% of the total [...]

 
The Quintessential Social Media Cheat Sheet [INFOGRAPHIC]
May 30, 2012Posts by Ryan Russellby Read More

All too often, small businesses fail to have a social media strategy and use social networks ineffectively. Many organizations completely shun social media because they [...]

 
Bigger Than the Instagram Deal: Google Buys Motorola Mobility
May 24, 2012Posts by Ryan Russellby Read More

While the recent Facebook purchase of Instagram might have gotten the big press, I think this deal will be the most consequential of the quarter. Google [...]