Crowdfunding recently got a shot in the arm from big named celebrities like Zach Braff and Rob Thomas (not the Matchbox 20 guy, the “Veronica [...]

Baseball, said former commissioner Bart Giamatti, breaks your heart. It is designed to break your heart. In the fall, fans of 29 teams are left [...]

In the days since his passing, Roger Ebert has been mostly remembered for his bar-setting work as a film critic, but as David Carr of [...]

Before I got my start in advertising, I worked as an outside sales rep for multiple surfing companies, selling accessories to surf shops up and [...]

I was recently going through one of my groups on LinkedIn, and a question posed was, “What books should be in the personal library of [...]

Okay, I admit I’m getting a bit lazy with these reviews. Scientific Advertising and now A Technique for Producing Ideas are both light reads—the latter [...]

Writing these weekly reviews has had a huge impact on my available time, and by time, I mean that part of the day where I’m [...]

Welcome to another installment of “A Visual Obsession,” where we celebrate our (current) favorite looks. Become Someone Else is an ad campaign by Lithuania based [...]

This book gave me some amazing insight into why I do the things I do. See, I’m a creature of habit, from my clothes to [...]

Q: What elements are vital to a successful lead generation campaign? A: Lead generation occurs in a marketplace environment where businesses have identified characteristics of [...]

One thing I need to work on is not judging a book by its cover. Insanely Simple really grabbed me – much like all Apple [...]

101 Contrarian Ideas About Advertising by Bob Hoffman Since starting this project, I have been polling my friends and colleagues for books they have read [...]

Let me start by saying that this is the very first book I’ve read on management, and it may be my last. I didn’t start [...]

The Life of P.T. Barnum By P.T. Barnum When I was little, my parents took my older brother and me to the circus—but not just [...]

Design in the Days of Mobile Web Q: If content is king, why should you spend time and money on design? A: The principles of [...]

I feel bad listing this as one of my reviewed books, as it took less than an hour to read cover-to-cover. So, the next day [...]

Positioning: The Battle for Your Mind By Al Ries & Jack Trout I’ve read and re-read Positioning a few times in my career and always [...]

Little Bets: How Breakthrough Ideas Emerge From Small Discoveries By Peter Sims Like most of the things I buy on Amazon, this book was recommended [...]

I recently gave a solo presentation on “4 M’s of Effective Affiliate Marketing Management” at Affiliate Summit West 2013. The presentation covers the principles and [...]

According to a CMO study by Forrester, 89% of social data has influenced their decisions. Having a strategic approach to social media intelligence increases marketers’ [...]

My Resolve. Every New Year, I go through the same rigmarole of coming up with personal resolutions. Ones that will get me out of bad [...]

Q: Are centers of excellence the solution for adding innovation and efficiency to your organization’s marketing strategy? A: Centers of excellence are teams of subject-area [...]

Q: Should your business consider click-to-call ads to drive online leads? A: Mobile click-to-call ads have proven to be beneficial for accessing quality leads from [...]

  I believe the reason some agencies are afraid to advise their clients to move more of their spend into mobile [and you can replace [...]

Q: Is mobile-first responsive design the right approach for your mobile strategy? A: More people are accessing sites from mobile devices than ever before, and [...]

Introducing the newest blog series from AREA203 Digital: Q&A203. Each Q&A203 post explores industry insights from AREA203 minds. Q: Should you be taking advantage of [...]

“Hot Cheetos and Takis, that’s my favorite snack, bought ‘em with my own money, I don’t give ‘em back,” rhymes Frizzy Free, a pint-sized rapper [...]

  Data is the new oil, or so we’re told. Entire industries rely on data stores and historical information to make decisions that will impact [...]

Social media was born as a means to connect people with other people. Since then, marketers have discovered how to use it as a unique [...]

In recent months, Chattanooga has been a terrific model for growing businesses to utilize crowdsourcing to raise capital for new projects, build their fan bases, and tell [...]

A great cup of coffee often goes unnoticed. We don’t pay much attention to the labor, materials, or the small details that go into creating [...]

About five years ago, I remember a joke among friends claiming how Google was getting ready to take over the world. It doesn’t seem like [...]

This is the fifth and final installment in this week’s “My Favorite Social Network” series. Twitter may be the world’s least-liked tech company, but I [...]

This is the fourth installment in this week’s “My Favorite Social Network” series. Talk of Facebook‘s IPO is dominating the social media world this week. [...]

This is the third installment in this week’s “My Favorite Social Network” series. A social network is only as important as it is to you. If [...]

This is the second installment in this week’s “My Favorite Social Network” series. Why I Love Pinterest: How Visuals Are Trumping Text on Social Platforms [...]

Which social media platforms best fit your needs? Is there one that can do it all? Would two or three work better for you? This [...]

  The Internet is not a new frontier anymore and hasn’t been for quite some time. The online world has become an integral part of [...]

Is Social Media Making Traditional News Outlets Obsolete? As both a former student of journalism and a social media professional, I’m torn on this issue. [...]

Memes pop up everywhere online. A lot has been said about them, so I won’t go into too much detail here. Instead, I recommend you [...]