Many of us have thought about it at least once. We plunk down $12 for a gourmet burger, and we feel a little guilt knowing [...]

The ADDY Awards—the three-tiered national advertising competition—kicks off for Chattanooga advertisers this weekend. The ADDY Awards, sponsored by the American Advertising Federation (AAF) Chattanooga, recognize [...]

ADDY Award-winning Blog AREA203 Digital was awarded two gold and two silver American Advertising Federation (AAF) ADDY Awards during the AAF District 7 Spring 2012 [...]

Memes pop up everywhere online. A lot has been said about them, so I won’t go into too much detail here. Instead, I recommend you [...]

How Long Tail Keywords Can Save Your Campaigns When we approach new clients who are currently running PPC advertising campaigns, we often offer quick optimization [...]

I recently read an article by Deborah Carney in FeedFront Magazine, which described three ways to re-purpose your existing content. The article is useful for [...]

Coconut water is pretty popular these days. That’s right, coconut water: the drink a coworker describes as being “a bit thicker than plain water” with [...]

  Media buying is a method most companies use to market products or services to target audiences. While this is not a new concept or [...]

Simply put, advertising is a way of promoting a product or brand through different types of media. Today’s marketers have so many more choices than [...]

In anticipation of the most eagerly awaited film of the year, The Hunger Games, a slew of promotional digital campaigns were launched, including a Capitol portal [...]

  For some time now, a variety of industries have generated leads in many shapes and forms as a method of developing new business and [...]

As I discussed in my first post on anthropomorphic marketing, humans are predisposed to like things that look and act like us. We feel more [...]

For many reasons, St. Patrick’s Day is my favorite holiday of the year. Originally, a global celebration recognizing patron saints of Ireland and the arrival [...]

Welcome to “Author Elements,” the monthly video series where we catch AREA2oh3 blog contributors in their natural habitats—outside the office!This week, Jordan Lucas, Email Marketing [...]

It’s no surprise that aside from celebrating and encouraging equality, the recently observed International Women’s Day was marked in the advertising world as a day [...]

Whether you love hearts and chocolate or hate the materialist hype of February 14, Valentine’s Day is always a good time to show others you [...]

Have you ever looked at the classic Coca-Cola bottle before? I know you have seen it, but have you ever looked at it? Look closely [...]

As the candidates for the 2012 Republican nomination enter the heart of primary elections to determine which of them will face President Obama in 2012, [...]

Ever since the first Super Bowl in 1967, when the Packers beat the Chiefs with a 35 – 10 victory, advertisers have stormed the airways [...]

As a whopping 50.5 million Latinos in the United States continue to grow in number, it’s no surprise that marketers are targeting one of largest [...]

October has ended and we have celebrated a month of breast cancer awareness for women, and now it’s time for the men to celebrate their [...]

How can lead generation be similar to a supercar? The two seem extremely different, even total opposite ends of the spectrum, but are they? There are [...]

“¿Oye, ya viste that ad over there?” “Oh yeah. Qué raro. ¿Está en Spanglish, no?” ¡¿Qué dijeron?! (What did they say?!) This is just a [...]

Right or wrong, I’d bet that most consumers treat duct tape as a commodity. I’m sure there are some brands whose tape is stronger or [...]

Growing up in the mostly rural area of Mexico, one can learn many things—like how to milk a cow, how to plant corn by hand, [...]

The new Sharpie back to school campaign, “Start with Sharpie” is focused on the company’s passionate young fans and the wonderful works of art they’ve [...]

Welcome to our series “Author Elements” where we catch AREA2oh3 blog contributors in their natural habitats – outside the office! Learn what topics they most [...]

When performed correctly, targeted email marketing can be an incredibly powerful tool for any organization seeking to enhance customer engagement. In 2010, the world sent [...]

A great idea for Starburst has risen: the Starburst Contradictions Project. In this project, fans all around the country are encouraged to log on to [...]

According to the National Recreation and Park Association, a flash mob is “a group of people who assemble suddenly in a public place, and perform [...]

Memorial Day is a time when we honor those Americans who have given their lives in the course of military service. Sacrifices that these brave [...]

The CDC—yes, the Center for Disease Control—has just published an online article on how to survive a zombie attack. Word of this article drove so [...]

The new Miracle Whip campaign asks consumers whether or not they’re into the ‘loud’ and ‘tangy’ sandwich spread. Is this bold step too transparent or [...]

We’ve all heard about augmented reality, and how it’s the next big thing. But, have you seen a really great example? Check it out: A [...]

When pondering examples of great marketing, ginormous dollar amounts typically associated with successful campaigns naturally come to mind. These days, even ’cause’ marketing campaigns end [...]

Marketing to the Hispanic community has gotten more complex throughout the years. The faces, ideology and behavior of Hispanics keep changing, making this constantly evolving, [...]

If an ad falls on deaf ears, does it make a sound? Advertising blogs are universal in praise of Wieden+Kennedy’s Chrysler Super Bowl commercial starring [...]

  The 2011 Super Bowl is upon us, and everyone is anticipating the hottest commercials of the year. Oh, wait, there’s also a football game? [...]

Bing has a new commercial out this month in its Bing Search Overload Syndrome series, with the Super Bowl as its theme. The setting is [...]

Using animals to sway consumers has been an advertising ploy for decades. Who can resist a fluffy golden retriever puppy selling toilet paper or a [...]