Last weekend, Chattanooga hosted the USA Cycling Professional Road and Time Trial National Championships, which was lauded as a tremendous success by many people involved. NBC [...]

Gene de Libero, Chief Strategy Officer at AREA203, regularly collects must-know resources from around the web for marketers. How cloud, big data and mobile will [...]

Baseball, said former commissioner Bart Giamatti, breaks your heart. It is designed to break your heart. In the fall, fans of 29 teams are left [...]

Before I got my start in advertising, I worked as an outside sales rep for multiple surfing companies, selling accessories to surf shops up and [...]

I was recently going through one of my groups on LinkedIn, and a question posed was, “What books should be in the personal library of [...]

Okay, I admit I’m getting a bit lazy with these reviews. Scientific Advertising and now A Technique for Producing Ideas are both light reads—the latter [...]

Writing these weekly reviews has had a huge impact on my available time, and by time, I mean that part of the day where I’m [...]

Welcome to another installment of “A Visual Obsession,” where we celebrate our (current) favorite looks. Become Someone Else is an ad campaign by Lithuania based [...]

This book gave me some amazing insight into why I do the things I do. See, I’m a creature of habit, from my clothes to [...]

One thing I need to work on is not judging a book by its cover. Insanely Simple really grabbed me – much like all Apple [...]

101 Contrarian Ideas About Advertising by Bob Hoffman Since starting this project, I have been polling my friends and colleagues for books they have read [...]

Designers are obsessive by nature. We could try to fight it, but instead we’re working on embracing our fixations – because they’re what make us [...]

Ever wondered why your day is so much better after you spend a few minutes watching that squee live video of a baby snow leopard? [...]

The ADDY Awards—the three-tiered national advertising competition—kicks off for Chattanooga advertisers this weekend. The ADDY Awards, sponsored by the American Advertising Federation (AAF) Chattanooga, recognize [...]

The Life of P.T. Barnum By P.T. Barnum When I was little, my parents took my older brother and me to the circus—but not just [...]

Procrastinators need love, too, and if you’re a procrastinator, read on… Appealing to someone’s sweet side for the holiday? The Hot Chocolatier has a great [...]

I feel bad listing this as one of my reviewed books, as it took less than an hour to read cover-to-cover. So, the next day [...]

This week at BrandChannel.com, I read that Chevy has abandoned its “Chevy runs deep” tagline in favor of a new one: “Find new roads.” As [...]

Positioning: The Battle for Your Mind By Al Ries & Jack Trout I’ve read and re-read Positioning a few times in my career and always [...]

Little Bets: How Breakthrough Ideas Emerge From Small Discoveries By Peter Sims Like most of the things I buy on Amazon, this book was recommended [...]

My Resolve. Every New Year, I go through the same rigmarole of coming up with personal resolutions. Ones that will get me out of bad [...]

According to April Fulton of NPR.org, the outdoor form of advertising, known as billboards, has been around since the 1950s when the Interstate Highway System [...]

One of AREA203 Digital’s core values is giving, and we are dedicated to helping our local community. AREA203 recently partnered with Hamilton County Schools as [...]

We work hard everyday at AREA203 Digital, but when a new client visits, we like to show them the inspiration and creativity that helps drive [...]

Good ideas and good work come from good employees. At AREA203, we like to showcase our talent to both clients and our internal staff in [...]

  An Event Apart is an intense, three-day learning session for passionate practitioners of standards-based web design. Web design professionals learn best practices for creating the right [...]

AREA203 Digital was recently awarded three regional awards by Print magazine. The Regional Design Annual is the most comprehensive survey of graphic design in the United [...]

As long as TV exists and paid ads apply, you can pretty much bank on the fact that there will be infomercials. Some are designed [...]

Conferences are a great way to enhance networking and knowledge and to promote products and services. This year, Rina Hatcher, User Experience Specialist, and Donny Stiefel, User Experience [...]

Conferences are a great way to enhance networking and knowledge and to promote products and services. This year, Rina Hatcher, User Experience Specialist, and Donny Stiefel, User Experience [...]

In recent months, Chattanooga has been a terrific model for growing businesses to utilize crowdsourcing to raise capital for new projects, build their fan bases, and tell [...]

A great cup of coffee often goes unnoticed. We don’t pay much attention to the labor, materials, or the small details that go into creating [...]

Our email inboxes are filling to the brim and, as a result, checking email is built into everyone’s daily routines. Some of us set boundaries, [...]

This is the fifth and final installment in this week’s “My Favorite Social Network” series. Twitter may be the world’s least-liked tech company, but I [...]

Just the Facts The Federal Trade Commission (FTC) has reportedly been investigating Facebook’s recent purchase of Instagram. This process could last for up to a [...]

This is the second installment in this week’s “My Favorite Social Network” series. Why I Love Pinterest: How Visuals Are Trumping Text on Social Platforms [...]

With Facebook’s IPO set to go live on May 18, the company’s founder and CEO, Mark Zuckerberg, is spending a lot of time traveling with [...]

Which social media platforms best fit your needs? Is there one that can do it all? Would two or three work better for you? This [...]

ADDY Award-winning Blog AREA203 Digital was awarded two gold and two silver American Advertising Federation (AAF) ADDY Awards during the AAF District 7 Spring 2012 [...]

Is Social Media Making Traditional News Outlets Obsolete? As both a former student of journalism and a social media professional, I’m torn on this issue. [...]