In late March, the SEOmoz blog published an interesting blog post that I hadn’t seen discussed anywhere else in the search industry. Maybe I just [...]

Before I got my start in advertising, I worked as an outside sales rep for multiple surfing companies, selling accessories to surf shops up and [...]

I was recently going through one of my groups on LinkedIn, and a question posed was, “What books should be in the personal library of [...]

Okay, I admit I’m getting a bit lazy with these reviews. Scientific Advertising and now A Technique for Producing Ideas are both light reads—the latter [...]

Writing these weekly reviews has had a huge impact on my available time, and by time, I mean that part of the day where I’m [...]

This book gave me some amazing insight into why I do the things I do. See, I’m a creature of habit, from my clothes to [...]

One thing I need to work on is not judging a book by its cover. Insanely Simple really grabbed me – much like all Apple [...]

101 Contrarian Ideas About Advertising by Bob Hoffman Since starting this project, I have been polling my friends and colleagues for books they have read [...]

Being a developer, I like the openness of Android. For an app to get on the iPhone store, it goes through rigorous testing. Because of [...]

Let me start by saying that this is the very first book I’ve read on management, and it may be my last. I didn’t start [...]

The Life of P.T. Barnum By P.T. Barnum When I was little, my parents took my older brother and me to the circus—but not just [...]

I feel bad listing this as one of my reviewed books, as it took less than an hour to read cover-to-cover. So, the next day [...]

One of the most frustrating things to a marketer is a client that wants to to carve out a niche but is afraid to ignore [...]

Positioning: The Battle for Your Mind By Al Ries & Jack Trout I’ve read and re-read Positioning a few times in my career and always [...]

Little Bets: How Breakthrough Ideas Emerge From Small Discoveries By Peter Sims Like most of the things I buy on Amazon, this book was recommended [...]

My Resolve. Every New Year, I go through the same rigmarole of coming up with personal resolutions. Ones that will get me out of bad [...]

Coconut water is pretty popular these days. That’s right, coconut water: the drink a coworker describes as being “a bit thicker than plain water” with [...]

Fans of AMC’s hit show, “The Walking Dead,” can now elect to have a “two-screen interactive experience” with Story Sync. This new feature is an [...]

Marketing is a tricky thing. Knowing your audience, creating a brand voice, developing and implementing a strategy, analyzing the results, and determining a return on [...]

As winter comes to a close, the weather is not the only thing beginning to heat up. AREA203′s Afternoon Adventures is competitive as ever, with even [...]

I will tell you what–November and December were very eventful here at AREA203.  We dove into the “AREA203 Afternoon Adventures” headfirst and have rated a [...]

Monday morning our agency welcomed another member to the team who brought with him a super fresh idea to contribute to our never ending list [...]

What are my favorite apps? Well, these little gems exponentially enhance my productivity, pleasure, and frankly, everything about my day. So, I thought that all [...]

The web is full of resources for weight loss but there is one caveat, eventually you’ll have to hit the gym. Let’s face it, not [...]

  When was the last time you heard anyone complaining about Steven Spielberg being worth $2.7 billion? Or Tom Hanks chided for making an average [...]

Noted satirist, cynic, and social critic H.L. Mencken once said, “Nobody ever went broke underestimating the intelligence of the American public.” Nowhere is Mencken’s aphorism [...]

What would your dog say if it could Tweet…? Now, you can find out! Puppy Tweets, one of the first social media pet products by [...]

I recently represented AREA203 Marketing at the 4th annual Yahoo Traffic Quality Council. The event is set up to bring a group of top advertisers [...]

As Heather, Krissy and I stumbled upon an incomparable sushi experience a few days ago, we discovered a truly memorable slogan used at a particular [...]

Newly launched search engine blekko offers less-spammy search results, but do you want to login? A new search engine named blekko has just been launched, [...]

Poignant, polished, eclectic and eccentric. These are a few words that don’t begin to describe the award-winning journalist, New York Times best-selling author, and provocative [...]

Product recalls have been big news in 2010. Toyota is even under investigation for allegedly trying to avoid recalling some cars in order to save [...]