In late March, the SEOmoz blog published an interesting blog post that I hadn’t seen discussed anywhere else in the search industry. Maybe I just [...]

Microsoft launched Bing in 2009 to insert a legitimate competitor into the search industry that Google had begun to dominate. Yahoo!, Ask.com, and others were [...]

Each week Gene de Libero, Chief Strategy Officer at AREA203, collects must-know resources together from around the web for marketers. Big Data, Trying to Build Better [...]

Rina is our User Experience Specialist. She’s been running a series of blog posts about LinkedIn on her own site, and since it’s an under-explored [...]

In the game telephone, one person whispers a sentence to someone on their left. That person whispers the sentence to the next person in line, [...]

Yes, that’s right: your business needs Google+. The oft-mocked social media platform has gone from the “rich kid who started his own party and nobody [...]

In the early days of SEO, content practices were centered on keyword stuffing and link buying. Today, Google’s algorithm is set to penalize or ban [...]

Search Marketing Expo East is a three-day conference for search marketing professionals interested in a variety of relevant topics, including search engine optimization (SEO), paid [...]

Introducing the newest blog series from AREA203 Digital: Q&A203. Each Q&A203 post explores industry insights from AREA203 minds. Q: Should you be taking advantage of [...]

Twenty-nine percent of consumers say their cell phone is the first and last thing they look at during the day, and most people keep it [...]

Search engine optimization (SEO) has evolved drastically since the birth of its existence. Currently, SEO is still in the infant stage of being a universally [...]

This is a guest post and the views of the author do not necessarily reflect the views and opinions of this site. Brian Nixon is [...]

What do January Jones, Tom Cruise, Julianne Moore, and John Lithgow all have in common? Kevin Bacon, of course. The hardworking actor known for many [...]

Many marketers are missing out on a very valuable audience that makes up a large portion of the U.S. population — Hispanics. In 2020, the [...]

About five years ago, I remember a joke among friends claiming how Google was getting ready to take over the world. It doesn’t seem like [...]

While the recent Facebook purchase of Instagram might have gotten the big press, I think this deal will be the most consequential of the quarter. Google [...]

How Long Tail Keywords Can Save Your Campaigns When we approach new clients who are currently running PPC advertising campaigns, we often offer quick optimization [...]

The Stop Online Piracy Act, better known as SOPA has been a hot topic around the World Wide Web within the past 48 hours, and [...]

Retargeting is an online advertising technique that re-engages a specific audience—most frequently, marketers use retargeting to reconnect with potential or returning customers who have visited [...]

Nothing caps off the end to a stellar year than a good ol’ fashioned flash mob, right? AREA203 was holding our 2011 recap meeting, when the [...]

Established companies frequently use down cycles as a chance to focus attention inward and analyze themselves.  They still need to acquire new business even in [...]

With Q4 2011 right around the corner, it is time to make sure that your paid search campaigns are running at optimal levels. There are [...]

The measurement of how long a visitor stays on a website is called “time on-site” and is considered a valid measurement of the health of [...]

Whether you’re a searching for a new SEO hire or just want to pick your brain and test your knowledge of basic SEO, take a [...]

According to sources close to this blog, the Web is booming with cash. No, really? So much so that according to a recent Forbes article, [...]

AREA203 recently went through a rebranding phase to present our intelligent, business-minded brand that is approachable and visually attractive. We wanted to create a separate [...]

Google has made Social Search available in 19 languages and will be offering it in more languages very soon.  Now, non-English speakers can benefit from [...]

View Google’s Economic Impact Map – 2009 in a larger map  No one can deny that it is an exciting time to be in the [...]

There are a thousand different ways you could choose your domain name, so let me give you my top three criteria for choosing. 1. Keywords [...]

Matt Cutts explained SEO in one simple sentence, “…The objective is not to “make your links appear natural”; the objective is that your links are [...]

With the recent announcement that Osama Bin Laden had been killed by a U.S. strike force in Pakistan, the number of Google searches for the [...]

Google is at it again. They set up a website on Google Maps that allows viewers to see where tornadoes occurred around the U.S. between [...]

Once you know how to use NoFollow tags properly, you can start using them to your advantage to gain other valuable links and natural traffic. [...]

Google is a constantly shifting sandbar of change. For search marketers, keeping a firm grip on the new rules of the game is a daily [...]

Last Friday, Google played an April fool’s joke on its Gmail users: On the Google homepage, a message at the bottom of the screen stated [...]

If you’re one of the 200 million-plus Twitter users, you probably use it every day to build relationships, get the word out about your interests, [...]

Two weeks ago, Google updated its U.S.-based algorithm, known as the “Farmer” or “Panda” update. This change has mostly affected “content farm” websites of low [...]

Selling SEO in a world where instant ROI is king isn’t easy. Here are few ways successful service providers approach this common struggle.

Yesterday, Google claimed (with very strong evidence) that Bing was copying their search results.  Google backed this by conducting a “sting operation” to test their [...]

Bing has a new commercial out this month in its Bing Search Overload Syndrome series, with the Super Bowl as its theme. The setting is [...]