[INFOGRAPHIC] The Latino Consumer
As a whopping 50.5 million Latinos in the United States continue to grow in number, it’s no surprise that marketers are targeting one of largest and fastest growing minorities in the country. The U.S. Latino market grew faster than the general market in 2010, with Hispanic media spending up by 8.4% to $6.8 billion, according to AdAge. So just how influential are Latino consumers?
The latest infographic from H&R Block illustrates just how Latinos in America are becoming a force in more ways than one:
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Source: H&R Block