As winter comes to a close, the weather is not the only thing beginning to heat up. AREA203′s Afternoon Adventures is competitive as ever, with even [...]

When pondering examples of great marketing, ginormous dollar amounts typically associated with successful campaigns naturally come to mind. These days, even ’cause’ marketing campaigns end [...]

In August 2008, Neuromarketing.com blogger, Roger Dooley, wrote a great article on the dangers of giving consumers too many choices. He used Oreo cookies as [...]

There is a new symbol for fast food gluttony and excess, and it is Kentucky Fried Chicken’s new Double Down sandwich.  Calling the Double Down [...]